Why Was Lubriderm Men’s 3-In-1 Lotion Discontinued in 2023?

If you’re a fan of Lubriderm Men’s 3-in-1 Lotion, you may be wondering why this product has disappeared from store shelves. So, was Lubriderm Men’s 3-in-1 Lotion discontinued in 2023?

Reasons for Discontinuation

According to the manufacturer, Lubriderm Men’s 3-in-1 Lotion was discontinued due to low sales and a shift in the market towards more specialized skincare products. The lotion, which was marketed as a shampoo, conditioner, and body lotion in one, may not have met the needs of consumers looking for more targeted grooming solutions.

Product Information

Is Discontinued By Manufacturer: Yes
Safety Information: For external use only.

Check out this Youtube video: “LUBRIDERM Men’s 3 in 1 Lotion” if you’re into skincare for men and curious about why it was discontinued!


Lubriderm Men’s 3-in-1 Lotion is a body, face, and post-shave formula specifically designed for men. It is a triple-threat lotion that provides hydration and nourishment for the skin.

The lotion is made with essential moisturizing ingredients that are perfect for everyday use.

The benefits of Lubriderm Men’s 3-in-1 Lotion include its moisturizing effects, quick absorption into the skin, and non-greasy formula. It is also designed to soothe razor burn, making it perfect for use after a close shave.

The lotion was well-received by men who tried it.

Lubriderm Men’s 3-in-1 Lotion was a popular product among men who were looking for a good quality lotion that was specifically designed for their skin. The lotion was rated highly by customers, receiving an average rating of 4.7 stars out of 5.0 from over 11,000 reviews.

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Discontinuation of Lubriderm Men’s 3-in-1 Lotion

Lubriderm Men’s 3-in-1 Lotion was a popular product among body, face, and post-shave formulas for men. Unfortunately, the product has been discontinued by the manufacturer, Johnson & Johnson.

The website shows “Discontinued By Manufacturer, ‎Yes”. However, the manufacturer did not provide any specific reasons for the discontinuation.

While Lubriderm Men’s 3-in-1 Lotion had unique features, some believe that the company may have shifted their product development strategy, which could be another possible reason for the discontinuation.

Some of the alternatives to Lubriderm Men’s 3-in-1 Lotion include Nivea Men’s Maximum Hydration 3-in-1 Nourishing Lotion, Dove Men+Care Body and Face Lotion, and Eucerin Daily Hydration Lotion.

Customers were outraged on social media when the product was discontinued, with many expressing disappointment that they could not find a similar lotion that could moisturize and soothe their skin like Lubriderm Men’s 3-in-1 Lotion.

Image of Lubriderm Men's 3-in-1 Lotion product

Impact on Men’s Grooming

The discontinuation of Lubriderm Men’s 3-in-1 Lotion had a significant impact on the men’s grooming industry. As a popular product for men’s skincare, its absence left a void in the market that other brands attempted to fill.

Lubriderm Men’s 3-in-1 Lotion was indeed a trendsetter in the industry. It provided men with a convenient and efficient way to moisturize and soothe their skin after shaving.

Its three-in-one formula saved men time and money on grooming products.

After the discontinuation, other brands in the same category saw an opportunity to capture the market share left behind by Lubriderm. Some brands launched their own three-in-one products to compete with Lubriderm’s former popularity.

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Several new products were introduced after the discontinuation of Lubriderm Men’s 3-in-1 Lotion. Brands such as Nivea, Dove Men+Care, and Aveeno launched their own body, face, and post-shave formulas for men.

These products attempted to fill the void left by Lubriderm’s discontinuation, providing men with similar convenience and effectiveness in their grooming routine.

Company Perspective

Did the discontinuation affect the revenue of the manufacturer?

There is no reported information regarding the exact effect of Lubriderm Men’s 3-in-1 Lotion’s discontinuation on the manufacturer’s revenue. However, it is safe to say that the product was a popular choice for many customers, particularly men, and its sudden discontinuation may have caused a decline in the manufacturer’s sales.

What was the official statement of the manufacturer regarding the discontinuation?

The manufacturer of Lubriderm Men’s 3-in-1 Lotion has not released an official statement regarding the product’s discontinuation. However, it is believed that the lotion was discontinued due to a change in the company’s product development strategy.

Did the manufacturer promise to introduce a new product in the same category?

There is no reported information that the manufacturer has promised to introduce a new product in the same category as Lubriderm Men’s 3-in-1 Lotion.

Man using lotion

Consumer Perspective

Many customers who used Lubriderm Men’s 3-in-1 Lotion gave it high ratings. The product has an average rating of 4.7 out of 5 stars from over 1.6K reviews.

There were few negative reviews of the product prior to its discontinuation. Some customers reported that the product was leaving a greasy residue behind.

Others noted that it had an unpleasant smell.

Several customers who used the product were disappointed about its discontinuation. They stated that the lotion has been working best for their skin, and they were looking for a similar alternative.

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According to some customer reviews, Lubriderm Men’s 3-in-1 Lotion was performing three tasks in one bottle. It was a fragrance-free aftershave, face, and body lotion.

The lightweight formula absorbed quickly and moisturized to soothe the skin.


There are various possible reasons why Lubriderm Men’s 3-in-1 Lotion was discontinued. One reason may be a shift in consumer preferences towards more specialized skincare products.

Another reason could be a change in the company’s product development strategy. It is also possible that the lotion’s performance was not as competitive as other products in the brand’s portfolio.

In addition, there is the possibility of a recall due to product contamination. Regardless of the reason for discontinuation, it is important for consumers to explore alternative lotions that may provide similar benefits.


Frequently Asked Questions

Why is LUBRIDERM discontinued?

LubridermMen's 3-in-1 lotion was discontinued but the reason is unclear.

Did LUBRIDERM change their formula?

Lubriderm's formula is evolving, but the company always makes sure its products have a non-greasy, clean feel and fast absorption that provides long-lasting moisture.

What is the side effect of LUBRIDERM?

Lubriderm SF Skin Cream may cause side effects such as abnormal heart beats, breathing difficulties, abdominal cramps, and anxiety.

What happened to LUBRIDERM SPF 15?

Lubriderm's website notes that the version with SPF 15 has been discontinued.

Jonathan B. Delfs

I love to write about men's lifestyle and fashion. Unique tips and inspiration for daily outfits and other occasions are what we like to give you at MensVenture.com. Do you have any notes or feedback, please write to me directly: [email protected]

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