What Happened to Men’s Grooming?

Men’s fashion trends have been at the forefront of pop culture for decades, but in recent years it has taken a hit. With the focus keyword “what happened to men“, we will delve into the reasons for this decline in popularity and what can be done to bring it back to its former glory.

According to a study by Euromonitor International, the global market for men’s grooming products is expected to decline by 0.6% in 2021, indicating a decline in the overall importance of personal care. This trend is somewhat supported by a survey conducted by one poll, which revealed that only 20% of men use skincare products regularly.

The reasons behind this decline can be attributed to a variety of factors, such as a lack of understanding of basic skincare routines, the belief that grooming is feminine or trivial, and a general disregard for personal well-being. However, there is still hope.

As awareness around men’s grooming and self-care continues to grow, more and more men are taking an active interest in their appearance. This interest has led to a surge in sales of grooming kits, skincare products, and grooming tools.

With a little education and encouragement, men can regain their love for grooming and improve their well-being in the process. So let’s explore the reasons behind the decline in men’s grooming and what can be done to change their mindset towards self-care.

Check out this Youtube video: “What happened to Men?” to understand the societal changes affecting men’s mental health and masculinity.

The Evolution of Men’s Grooming

Men’s grooming has come a long way over the years. Traditional grooming for men often involved basic hygiene practices such as shaving, haircuts, and taking showers.

However, the rise of the modern man has led to a significant shift from traditional grooming to more modern grooming practices.

Today, men have a wide range of grooming products and services available to them, ranging from skincare and haircare products to manicure and pedicure services. Men are now paying more attention to improving their physical appearance and taking better care of their bodies.

This shift towards modern grooming practices can be attributed to a variety of factors, including the increased popularity of men’s grooming products and services, changing social norms, and the need to maintain a professional appearance in the workplace.

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As a result, the grooming industry for men has experienced significant growth over the years, with a wide range of products and services catering to men’s grooming needs. From high-end skincare products to trendy haircuts and hairstyles, men now have more options than ever when it comes to grooming.

The Role of Lifestyle and Society

Modern lifestyles and society have played a big role in the decline of men’s grooming. With the rise of social media, men have been exposed to a lot of grooming trends that can be overwhelming to keep up with.

This has contributed to men either struggling to keep up with grooming or avoiding it altogether. Due to the increase in work culture and men prioritizing work over self-care, many are also neglecting their grooming routine.

It’s important for men to prioritize self-care and make time for grooming to maintain their physical and mental wellbeing.

Grooming for Men – What’s In and What’s Out

Grooming for men has come a long way from bar soaps and aftershaves. With increasing awareness for personal care and grooming, modern men are adapting to newer products and grooming habits.

The top grooming trend for men today includes self-care at home with skincare, hair care, and beard care products becoming increasingly popular. Men are no longer hesitant to visit salons to get their hair and beards groomed.

Men’s beauty and skincare products are also witnessing a surge in demand with moisturizers, cleansers, and serums being top sellers.

However, some grooming habits are outdated and need to be avoided. Overusing cologne, using old razors, and ignoring skincare are some of the grooming habits that men should avoid.

Not only does overusing cologne make you seem unapproachable, but using old razors and ignoring skincare can lead to skin irritation and breakouts.

So if you are still using the same products and grooming habits that you used 5 years ago, it’s time for an update. Keep up with the current grooming trends and avoid the outdated habits to look and feel your best.

The Rise of Gender-Neutral Products

Gender-neutral products are becoming more popular these days, and this is good news for men. By using products that are not specifically marketed towards men, men can broaden their choices when it comes to grooming, clothing, and other products.

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When using gender-neutral products, men can benefit from products that are designed to work for all skin types, hair types, and body types, which can lead to better results. Additionally, gender-neutral products can help break down gender stereotypes and promote inclusivity, which can have positive effects on society as a whole.

Overall, the rise of gender-neutral products is a positive trend that can benefit men and all individuals.

Practical Grooming Tips for Modern Men

Grooming is an essential aspect of a man’s life. It is imperative to look tidy and presentable, especially in today’s world.

Below are some practical grooming tips for men:

  • Make sure you have a skincare routine in place. Decide on your skin type and focus on products that work well for you. Cleanse, tone and moisturize in the morning and at night.
  • Incorporate a beard oil or balm if you have a beard. It will keep your beard looking healthy and moisturized.
  • Trim your nails, and make sure they are well-manicured. This shows that you take care of yourself and pay attention to detail.
  • Visit the barber regularly to keep your hair trimmed and well-styled.
  • Invest in good quality products, such as shampoo, conditioner, and hair styling products.
  • Use deodorant or antiperspirant to keep away bad body odor.
  • Brush your teeth twice a day and floss daily to maintain good dental hygiene.
  • Keep your clothes neatly ironed and free of wrinkles. A well-put-together outfit will make a great first impression.

Incorporating these tips into your daily routine will help you look your best and feel confident in your appearance. Remember, grooming is not just about looking good, but also about maintaining good hygiene.


The role of men in society has evolved over the years, including changes in grooming trends and habits. While traditional notions of masculinity discouraged men from spending time and money on grooming, the recent shift towards self-care has created more awareness for men’s grooming needs.

From using skincare products to having a more refined sense of fashion, men now have access to resources that can help them improve their appearance and self-confidence.

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It’s worth noting that men’s grooming is not just a trend, but a lifestyle that can have long-term benefits. By taking care of their appearance and health, men can boost their self-esteem and improve their mental and physical well-being.

As such, it’s important for men to prioritize their grooming needs and seek out advice and resources as necessary.

Whether it’s investing in quality grooming products or seeking out professional help, men can benefit from the evolving trends and norms around grooming. By keeping up with the latest developments in fashion, skincare, and self-care, men can not only look their best but also feel confident and empowered in their daily lives.


Frequently Asked Questions

Why is masculinity in crisis?

The crisis of masculinity relates to the shift in our societal structure that has changed what it means to be masculine. Due to a shift in gender norms and power structures, women now have more independence and professional status and no longer need to fulfill traditional roles.

Why is masculinity declining?

Due to rapid social, economic, and political change, many aspects of the traditional male sex role have been rendered increasingly dysfunctional and obsolete. This has led to a period of destabilisation in traditional gender roles and relationships, prompting sex role strain and a contemporary 'crisis of masculinity'.

What is masculinity in today's society?

Masculinity is defined as qualities and attributes regarded as characteristic of men. When we talk about masculinity, we're talking about a person's gender. Gender is a social construct, and is one of many ways we as humans make meaning and create social structures.

What it means to be a man?

It means not being afraid to show the world who you are, exactly as you are. Being a man is never being afraid to show your emotions, to be the little spoon and to ask for help when you need it. Being a man means rejecting toxic masculinity, embracing the differences of others and uplifting those around you.

Jonathan B. Delfs

I love to write about men's lifestyle and fashion. Unique tips and inspiration for daily outfits and other occasions are what we like to give you at MensVenture.com. Do you have any notes or feedback, please write to me directly: [email protected]

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