What Happened to Men’s Skincare in 2023

In 2023, there has been a significant shift in the skincare industry, particularly in men’s skincare. While men’s grooming has been on the rise in recent years, something seemed to have changed drastically.

In this article, we’ll explore the question of what happened to men‘s skincare in 2023 and try to understand the factors behind this change.

Despite the increasing focus on personal grooming, a decrease in men’s skincare has been observed in the recent years. Studies show that men tend to neglect their skincare routine in the belief that it is not as important as other things in life.

However, in 2023, the pandemic has made people more self-aware, and men are taking their grooming routine more seriously. In addition, there is an equivalent rise in skincare products tailored specifically for men.

The demand for simplified and affordable routines is on the rise, and brands are bringing out products that cater to these needs. Men’s skincare is evolving, and 2023 has brought about a change where skincare is no longer considered just vanity, but something that is essential to overall health.

Check out this Youtube video about “What happened to Men?” for fascinating insights on men’s lifestyle and grooming in the modern age.

In recent years, men’s interest in skincare has been increasing, resulting in the rise of the men’s skincare market. According to The Business of Fashion, the men’s grooming industry is projected to be worth $166 billion globally by 2022.

Social media plays a crucial role in this trend, as it has popularized the idea of men taking care of their skin and sharing their skincare routines with others. Many male influencers, such as James Welsh and Hyram, have gained a substantial following on YouTube and Instagram by promoting men’s skincare products and encouraging men to take care of their skin.

However, despite the growing interest in men’s grooming, the sales of traditional men’s skincare products, such as shaving creams and aftershaves, have declined. According to Euromonitor International, sales of men’s grooming products fell by 6.5% in 2020 due to the COVID-19 pandemic.

A possible reason for this decline is the rise of gender-neutral skincare products. As consumers become more conscious of gender roles, they tend to prefer skincare products that are not associated with specific genders.

This shift in preferences has impacted the men’s skincare market as consumers opt for gender-neutral skincare products instead of products specifically designed for men.

In conclusion, the rise of men’s skincare in recent years is a result of social media and the overall trend of men being more conscious about their appearance. However, the decline of men’s traditional skincare products sales can be traced to the preference for gender-neutral skincare products and the impact of the COVID-19 pandemic.

What’s Next for Men’s Skincare?

Adapting to the Gender-Neutral Trend

Men’s skincare has traditionally been marketed very differently than women‘s skincare, but as the trend towards gender-neutral skincare continues, brands will need to adapt to this shift by creating more genderless products.

The demand for genderless skincare is on the rise as people increasingly reject the notion that skincare should be based on gender. Brands that can create more inclusive skincare lines will be better positioned to succeed in the market.

According to a report by Zion Market Research, the global men’s skincare market is expected to reach a value of $18.92 billion by 2027. This presents a significant opportunity for brands to capture a share of the market by creating skincare products that are inclusive of all genders.

Investing in Online Marketing

In today’s digital age, investing in online marketing is crucial for brands looking to stay relevant in the men’s skincare industry. With the pandemic forcing many businesses to move online, having a strong online presence through social media and e-commerce is more important than ever before.

According to a report by Insight Partners, the global e-commerce market is projected to grow at a CAGR of 14.7% from 2019 to 2027. This presents a significant opportunity for men’s skincare brands to reach a wider audience by investing in online marketing.

Brands that can create engaging content on social media platforms like Instagram, Youtube, and Tiktok will be better positioned to succeed. Additionally, having a user-friendly e-commerce website that is easy to navigate and make purchases on is also key to success in the online market.


It is clear that the traditional concept of what it means to be a man has been changing rapidly in recent times. Overall, society is becoming more open to accepting a wider range of gender expressions, which has led to a shift in how men are viewed and treated.

This has manifested in many ways, from the way men dress and groom themselves to the way they express their emotions.

One key area where this shift is evident is in the men’s skincare industry. In the past, the idea of men taking care of their skin was seen as unmanly or even taboo.

However, this is no longer the case, as more and more men realize the benefits of taking care of their skin. As a result, the industry has seen significant growth in recent years, with new brands and products specifically targeted towards men.

Looking ahead, it seems likely that this trend towards more gender-inclusive attitudes and behaviors will continue. As society becomes more accepting and diverse, men will have more freedom to express themselves in a variety of ways, whether it be through fashion and grooming or other forms of self-expression.

It is important for all individuals to feel comfortable and confident in their own skin, and this includes men. As such, the skincare industry will continue to play an important role in helping men take care of their skin and feel good about themselves.

With the constant evolution of products and the changing needs of consumers, the industry will need to be agile and responsive to stay relevant and serve the needs of all men.

Overall, what happened to men is a positive evolution towards inclusivity and self-care. It is important to embrace these changes and continue to push for progress in all areas of society, including masculinity and gender norms.


Frequently Asked Questions

Why is masculinity declining?

Masculinity is declining due to recent changes in society such as rising divorce rates, challenge to a dominant heterosexual model, and the rise of single-parent households which disrupt traditional masculine roles and identities.

Why is masculinity in crisis?

Masculinity is in crisis due to the shift in gender norms and power structures. Women now have more independence and professional status, which means they no longer need to fulfill traditional roles.

What is masculinity in today's society?

Masculinity is defined as qualities and attributes regarded as characteristic of men. It is a person's gender, which is a social construct and one of many ways humans create social structures.

What are the signs of masculinity?

Traits traditionally viewed as masculine in Western society include strength, courage, independence, leadership, and assertiveness.

Jonathan B. Delfs

I love to write about men's lifestyle and fashion. Unique tips and inspiration for daily outfits and other occasions are what we like to give you at MensVenture.com. Do you have any notes or feedback, please write to me directly: [email protected]

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