Do Men Drink Wine? How Society Views Male Wine Drinkers

Do men drink wine? This is a question that has sparked debates and discussions for years.

While some men enjoy a good glass of wine, others avoid it altogether due to societal norms and stereotypes. In this comprehensive article, we will explore how society views male wine drinkers and why men have different preferences when it comes to wine.

Our focus keyword is “do men drink wine”.

According to, men can indulge in any variant of wine, including red, white, or rosé. The crowd-pleasing red wine choices are Pinot Noir, Merlot, and Cabernet Sauvignon, which take the lead as the top 3 picks.

While wine drinking is often associated with women, studies have shown that men are increasingly embracing wine culture and enjoying it. In today’s society, drinking wine does not define one’s masculinity, and more men are breaking the stereotypes and enjoying a glass of wine with dinner or on special occasions.

So, whether you’re a man or a woman, enjoy that glass of wine and savor its taste.

Check out this Youtube video: “National Drink Wine Day: Men are 2X More Likely to Cry After…” to find out if men really do drink wine and are more emotional than women on this special day – perfect for entertainment lovers!

Stereotypes around Men Drinking Wine

Wine Drinking and Masculinity

Many stereotypes surround the idea of men drinking wine. In some cultures, wine is considered a more feminine drink, associated with elegance and sophistication.

This perception has led to the notion that men who drink wine appear less masculine. However, this stereotype is slowly changing, and more men are drinking wine openly and unapologetically.

Wine as a Female Drink

Another stereotype surrounding men drinking wine is that it is a “female” drink. This perception stems from the fact that wine is frequently marketed to women and is often associated with bridal showers, sophisticated dinner parties, and other events that are typically perceived as feminine.

However, this stereotype should not deter men from enjoying a nice glass of wine on any occasion they choose.

The Perception of Men who Drink Wine in Public

Additionally, some people believe that men who drink wine in public are trying too hard to impress others. This idea suggests that drinking wine is an act of pretentiousness and that “real men” should stick to beer or harder liquors.

However, this perception is changing, and more people are beginning to appreciate the diversity of wine and its unique flavors.

Overall, while stereotypes surrounding men drinking wine do exist, they are slowly fading away. Men can and should enjoy wine on any occasion they choose, whether that be at a fancy dinner party or a casual night at home with friends.

The bottom line is that enjoying a good glass of wine should never be a gendered activity.

Factors Influencing Men’s Wine Drinking Preferences

Social Class and Wine Drinking

Social class has always been a factor in men’s wine drinking preferences. Men from higher social classes often prefer expensive wines, while men from lower social classes usually prefer cheaper wines.

The consumption of wine among men is more common in middle and upper classes since wine has traditionally been associated with luxury and sophistication. However, in recent years, the consumption of wine has increasingly become popular among men from all social classes.

Wine Marketing and Gender Preference

Wine marketing strategies have been found to influence the wine preference of men. Studies have shown that marketing strategies that include masculine branding, labeling, and packaging help in attracting men to wines.

Such wines are often advertised as “bold,” “strong,” and “rugged.” Brands known to market their wines to men are often flavored and designed to draw in men looking for a less “feminine” wine variety.

The Role of Peer Pressure in Men’s Wine Drinking Habits

Social factors also play a role in men’s wine drinking habits, especially peer pressure. Men who have friends who drink wine regularly have a higher chance of consuming wine.

Although not always the case, men may be persuaded to drink wine due to peer pressure. Men also want to fit in, be accepted by their peers, and be seen as part of the crowd.

This desire to be accepted may lead them to drink wine even if they don’t like it.

men drinking wine - do men drink wine

Wine Drinking Habits of Men: Red, White or Rosé?

When it comes to wine drinking habits, many people assume that it is just a drink for women. However, this is not the case.

Men also enjoy drinking wine, but their preferences may differ. Let’s break down the popular red wine varietals for men, whether white wine is manly or not, and if rosé is a drink for men.

Breaking Down Popular Red Wine Varietals for Men

Red wine has always been a favorite of men, especially for pairing it with steaks or burgers. Cabernet Sauvignon, Merlot, and Pinot Noir are among the most popular varietals for men.

Cabernet Sauvignon is known to have bold flavors of black currant and blackberry, while Merlot has a softer and fruitier taste. Pinot Noir, on the other hand, is lighter in body and has flavors of strawberry and cherry.

Whether White Wine is Manly or Not?

White wine has been stereotyped as a drink suitable only for women. However, this perception is changing.

Many men nowadays enjoy drinking white wine, especially Chardonnay and Sauvignon Blanc. Chardonnay has a smooth and buttery taste, while Sauvignon Blanc has a more tart and crisp taste.

Rosé, A Drink for Men?

Rosé has been a popular drink among women, but recently, more and more men are enjoying it too. Rosé is a versatile wine that can be enjoyed with different types of cuisines.

It has flavors of strawberry, raspberry, and citrus, and can be dry or sweet depending on the style. Its refreshing and light taste makes it a perfect summer drink for men.

In conclusion, men do drink wine! It is not just a drink reserved for women.

Men have their own preferences and enjoy different varietals of wine. Red wine is still a favorite among men, but white wine and rosé are gaining popularity too.


In conclusion, men do drink wine and it has become increasingly popular in recent years. Wine has been long associated with women, leading to stereotypes and societal norms that suggest men should stick to beer, whiskey, and other “manly” drinks.

However, times are changing, and more and more men are discovering the pleasures of a good glass of wine.

According to a survey conducted by Wine Intelligence, men drank roughly 4.8 billion liters of wine in 2018, making up just over half of the global wine consumption. This shows that wine is no longer just for women.

Moreover, studies suggest that moderate wine consumption can have several health benefits, including reducing the risk of heart disease, stroke, and type 2 diabetes.

It’s time to break the stereotypes and let people enjoy wine without judgment. Whether it’s a glass of red, white, or rosé, wine can be enjoyed by everyone regardless of gender or any other factor.


Frequently Asked Questions

Which gender drinks the wine?

Women consume more wine, selecting it over other alcoholic beverages more than men, by at least 10%.

Who usually drinks wine?

Roughly 75% of adults drink wine, with nearly half of adults (44%) drinking at least a couple of glasses per week—a number that grows to 53% for adults 60+ and 51% for 30-44 year olds.

Do men prefer wine or beer?

US men like to drink beer, though wine is the beverage of choice for women and older adults according to a Gallup poll.

What are the disadvantages of wine for men?

Increased risk of death and disease: Drinking a lot of wine, even only 1–3 days a week, may increase the risk of diabetes in men. High alcohol intake has also been linked with an increased risk of premature death.

Jonathan B. Delfs

I love to write about men's lifestyle and fashion. Unique tips and inspiration for daily outfits and other occasions are what we like to give you at Do you have any notes or feedback, please write to me directly: [email protected]

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